Brand Strategy
Is your messaging missing the mark?
Do you feel like your visual identity doesn’t fully capture your business’s personality?
Without a strong strategy, your brand risks being inconsistent or forgettable. If you’re unclear about your audience, message, or positioning, you’re leaving growth opportunities on the table. If you’re winging it, you’re wasting time, energy, and potential.
Our Solution: A Two-Step Approach
Step 1: Brand Review
Uncover the gaps holding your brand back.
We’ll take a deep dive into your current brand identity and messaging to assess what’s working, what’s not, and where there’s room for improvement. This diagnostic service is perfect for businesses that need a clear roadmap to move forward.
What’s Included:
Visual identity review: Does your logo, colours, and typography reflect your brand?
Messaging review: Is your brand voice clear and consistent?
Market positioning review: Are you standing out from competitors?
You’ll get a concise report with actionable recommendations to guide your next steps.
Step 2: Brand Strategy
Lay the foundation for your brand’s future.
Once we’ve diagnosed the challenges, we’ll help you define the core elements of your brand: who you are, what you stand for, and how to connect with your audience. This collaborative process ensures your brand is aligned with your goals and built to grow.
What’s Included:
Purpose, vision, and values workshop.
Audience definition: Who are you speaking to, and what do they care about?
Brand personality and tone of voice development.
Positioning: What sets you apart from competitors?
You’ll walk away with a comprehensive brand strategy document to guide your identity, messaging, and marketing efforts.
How It Works:
Through a mix of curiosity, clever thinking, and a sprinkle of strategy magic, we’ll help uncover what makes your brand tick and turn it into a roadmap for success.
We’ll define who you’re talking to, what you want to say, and how to say it, so your brand stands out with confidence and clarity. Think of it as the foundation for everything your business will grow into.
1. Free Discovery Call
Tell us about your business, and we’ll explain how we can help.
2. Brand Review
We’ll assess your brand and provide a tailored report with recommendations.
3. Strategy Workshop
Together we will define your brand’s foundation, positioning, and persona.
4. Build Your Brand
Use your strategy as the blueprint for a new visual identity or marketing approach.
Strategy Packages:
For small businesses ready to launch with style on a budget. Get the essentials to kick-start your brand without breaking the bank. Includes a logo design, colour palette, and basic brand guidelines to get you off the ground and looking professional. Perfect for startups, side hustles, and small businesses just starting out.