Branding Insights
A blog of practical brand-building advice for creative entrepreneurs
Featured Posts
Finding Your “Why”: How to Build a Brand That Customers Truly Care About
Struggling to connect with your customers? Discover how finding your brand’s “why” creates loyal fans and sets your business apart from the crowd.
DIY Branding vs. Hiring a Pro: Pros and Cons You Need to Know
Is DIY branding the scrappy solution for your small business, or is hiring a professional the smarter long-term move? We’ve got the answers for you.
How to Build Brand Loyalty from Day One
Brand loyalty doesn’t happen by accident. It’s built from day one! Learn how to create emotional connections, deliver value, and turn customers into lifelong supporters of your business.
Stop Guessing: How a Brand Audit Can Reveal Your Biggest Growth Opportunities
Is your brand helping—or holding you back? A brand audit can reveal hidden opportunities for growth and show you exactly where to focus your efforts. Find out how.
5 Branding Myths That Are Holding Your Business Back
Branding is more than a logo—and skipping it could be costing you customers. We’re busting five common branding myths and sharing how to build a brand that stands out.
Evolving Your Crest: Modernising Your Team Logo While Honouring Its Roots
Learn how to update your team’s logo with modern design while preserving its heritage—just like Bristol City did. Discover a step-by-step process that keeps fans involved from start to finish.
Brand Mission vs. Vision: What’s the Difference, and Why Do You Need Both?
Is your brand mission confused with your vision? Learn the difference, why you need both, and how they create a roadmap to success for your business.
Logo vs. Brand Identity: What’s the Difference and Why Does It Matter?
Think your brand is just a logo? Think again! Learn why a full brand identity is essential for small businesses and how it can transform your success.
Brand Content That Connects: Creative Ways to Share Your Story and Grow Your Audience
Build brand content that connects! From video storytelling to unique merchandise, learn creative ways to share your story and grow your audience.
How to Define Your Ideal Customer: A Guide for Creative Entrepreneurs
Not sure who your business is really for? Discover how to define your ideal customer and create a brand that truly connects. A must-read for startups and creatives!
When Is It Time to Rebrand? 7 Signs Your Business Needs a Refresh
Is your brand feeling a little stale? Here are 7 tell-tale signs it’s time for a rebrand and how a fresh look can elevate your business.
How Much Does Branding Cost? A Breakdown for Startups
How much does branding cost? From logo design to brand strategy, discover a detailed breakdown of expenses and tips to create a realistic branding budget for your startup.
How to Create a Visual Identity That Stands Out in a Crowded Market
Learn how to design a standout visual identity for your small business! From logo design to colour psychology, discover actionable steps to build a memorable and cohesive brand.
What Is Brand Strategy and Why Is It Essential for Startups?
Discover how a strong brand strategy helps startups define their purpose, connect with audiences, and stand out in competitive markets. Build your foundation for long-term success.