Branding Insights
A blog of practical brand-building advice for creative entrepreneurs
Featured Posts
Evolving Your Crest: Modernising Your Team Logo While Honouring Its Roots
Learn how to update your team’s logo with modern design while preserving its heritage—just like Bristol City did. Discover a step-by-step process that keeps fans involved from start to finish.
Brand Mission vs. Vision: What’s the Difference, and Why Do You Need Both?
Is your brand mission confused with your vision? Learn the difference, why you need both, and how they create a roadmap to success for your business.
Logo vs. Brand Identity: What’s the Difference and Why Does It Matter?
Think your brand is just a logo? Think again! Learn why a full brand identity is essential for small businesses and how it can transform your success.
Brand Content That Connects: Creative Ways to Share Your Story and Grow Your Audience
Build brand content that connects! From video storytelling to unique merchandise, learn creative ways to share your story and grow your audience.
How to Define Your Ideal Customer: A Guide for Creative Entrepreneurs
Not sure who your business is really for? Discover how to define your ideal customer and create a brand that truly connects. A must-read for startups and creatives!
When Is It Time to Rebrand? 7 Signs Your Business Needs a Refresh
Is your brand feeling a little stale? Here are 7 tell-tale signs it’s time for a rebrand and how a fresh look can elevate your business.
How Much Does Branding Cost? A Breakdown for Startups
How much does branding cost? From logo design to brand strategy, discover a detailed breakdown of expenses and tips to create a realistic branding budget for your startup.
How to Create a Visual Identity That Stands Out in a Crowded Market
Learn how to design a standout visual identity for your small business! From logo design to colour psychology, discover actionable steps to build a memorable and cohesive brand.
What Is Brand Strategy and Why Is It Essential for Startups?
Discover how a strong brand strategy helps startups define their purpose, connect with audiences, and stand out in competitive markets. Build your foundation for long-term success.
DIY Branding: Affordable Solutions for Start-Ups and Small Budgets
Building a strong brand doesn’t have to break the bank. With the right approach, you can create a compelling brand identity on a tight budget. Let’s get started…
Top 5 Branding Mistakes Small Businesses Make. And How to Avoid Them
Building a strong brand is essential for the success of any small business. However, it’s easy to make mistakes along the way. Here, I’ll highlight the top five branding mistakes small businesses often make and how you can avoid them…
Do You Really Need a Visual Identity?
In the vast and often bewildering world of design, one question looms large for many businesses: do you really need a visual identity? Let's explore…
Where to Get a Captivating Logo for Your Business
A captivating logo is essential for any business looking to make a lasting impression. But with so many options available, where should you turn to get the perfect logo for your brand? Let's explore…