Our Process:
At WONKY Design Co, we believe in a collaborative approach that ensures your brand stands out and speaks to the right audience. Here’s how we work together to bring your brand vision to life:
1. Consultation
Free Brand Assessment:
We start with a free consultation to assess your current brand situation. We’ll listen closely to your challenges, define the problems you need to solve, and outline a plan of action tailored to your needs.
2. Proposal
Tailored Plan for Your Brand:
Based on our initial discussion, we’ll provide a detailed proposal with several potential routes to move your brand forward. This will include recommended solutions and a clear path to achieving your goals.
3. Brand Strategy
Deep Dive Workshop:
Once you accept the proposal, we dive deep into your brand. This workshop focuses on:
Brand Foundation: Purpose, Vision, Values, and Mission
Brand Position: Target Audience, Competitive Landscape, Marketing Goals
Brand Persona: Personality (Archetype), Tone of Voice, Tagline
This collaborative session sets the direction for both visual and verbal messaging, giving your brand a clear identity.
4. Direction
Exploring Brand Concepts:
From the strategy, we create 2-3 potential concepts that capture the essence of your brand. We present these through mood boards or style scapes, including inspiration images, sample text, and key design elements like colours, typography, and photography. This helps us visually align on your brand’s core identity.
5. Concept Development
Refining Your Brand Identity:
We take the best concepts and develop them into 1 or more complete options, covering logo, packaging, website, messaging structure, and more. In a meeting, we’ll present these options and explain the design decisions behind them, showing how the identity and messaging work together across various platforms.
6. Feedback & Refine
Your Voice Matters:
After the presentation, we’ll gather your feedback, make any necessary adjustments, and present the refined concepts again until everything aligns with your vision.
7. Rollout
Bringing Your Brand to Life:
Once approved, we prepare all the necessary artwork files, including logo and print-ready files. If your project includes a website, we’ll begin wireframing the structure, developing page styles, and writing engaging copy based on the strategy.
8. Ongoing Content
Sustaining Your Brand:
If ongoing content is part of the plan, we’ll develop a comprehensive messaging strategy for regular blog posts, social media, paid ads, and print marketing. After 4-6 months, we’ll review and assess if any changes or adjustments are needed to keep your brand moving forward.
Let’s start building something great together! If you’re ready to begin, get in touch for your free consultation.