Brand Identity & Merchandise for Sports Teams

Honour Tradition.
Elevate the Brand. Engage the Fans.

A strong brand identity isn’t just about looking good—it’s about creating an emotional connection with your fans. Whether you're a local football club, an ice hockey team, or a roller derby squad, we help sports teams develop bold, modern branding, eye-catching kits, and merchandise collections that fans are proud to wear.

What We Offer:

We combine creative branding with fan-focused strategy to help your team stand out.

Logo & Identity Design

Your team’s emblem should be iconic. We create bold, memorable sports logos that bring your team’s identity to life—whether it’s a complete rebrand or a fresh update to your existing crest.

Kit Design & Custom Jerseys

A uniform that represents your team spirit. We design custom kits that not only look sharp on the field but also build unity and pride among players and supporters.

Merchandise & Fan Gear

Turn supporters into superfans. We create high-quality, on-trend merchandise that your fans actually want to wear—from hoodies and scarves to limited-edition collectibles.

Brand Promotion & Fan Engagement

Build hype, fill the stands, and create a buzz. From social media graphics to posters and digital content, we help teams create a strong online and offline presence to keep fans engaged.

Why Branding Matters for Your Team

  • Grow Your Fanbase – A professional brand identity attracts new supporters and sponsors.

  • Reward Existing Fans – Merchandise and strong branding give fans a deeper connection to your team.

  • Increase Revenue – Branded kits and merch drive sales, helping fund your team’s future.

  • Unite Your Players – A well-designed identity builds team pride and motivation.

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Fan Review: The Most Important Step

We believe fans should be part of the process. After creating initial concepts, we invite fan feedback on logo designs, kit ideas, and merchandise concepts. This ensures that your identity resonates with the people who matter most—your supporters.

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Perfect for:

  • Semi-pro and professional teams

  • Football / Rugby / Basketball / Ice Hockey

  • Martial arts clubs & academies

  • Esports teams

  • CrossFit & fitness communities

  • Local & amateur clubs

Let’s build something playful and powerful—

Get started now — — — >

What Our Clients Say

  • "Our Evil Escapes ident brief was ambitious yet WONKY exceeded expectations, elevating the TV show’s tone and style. They’re GOLD WALA’s go-to creative partner, and we can’t wait to work together again!"

    — Faraz @ GOLD WALA (Evil Escapes)

  • "They've captured our community-centric ethos and infused it with a playful energy that deeply resonates with our audience."

    — Max @ Dendroid

  • "Always our go to for branding updates and new projects. Mark 'gets it' and is a genuinely lovely guy"

    — Anah @ WORD Store

  • "Our logo and site design are spot on! Wonky nailed the balance between professionalism and capturing the essence of our gaming community."

    — Ben @ Player-1

Get Your Team Ready for the Next Season

Let’s create a sports brand your fans will love.

Fill out the form below to get started.

Wonky by design

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