Brand Identity & Merchandise for Sports Teams

Honour Tradition.
Elevate the Brand. Engage the Fans.

A strong brand identity isn’t just about looking good—it’s about creating an emotional connection with your fans. Whether you're a local football club, an ice hockey team, or a roller derby squad, we help sports teams develop bold, modern branding, eye-catching kits, and merchandise collections that fans are proud to wear.

What We Offer:

We combine creative branding with fan-focused strategy to help your team stand out.

Graphic showcasing logos, typography, and color palette for London Cavaliers basketball team. Includes primary logo, crest, monogram, script variant, and alternate wordmarks. Features designs of shirt numbers and secondary marks with colors in yellow, purple, and black.

Logo & Identity Design

Your team’s emblem should be iconic. We create bold, memorable sports logos that bring your team’s identity to life—whether it’s a complete rebrand or a fresh update to your existing crest.

Two basketball players wearing purple London Cavaliers jerseys against a solid purple background.

Kit Design & Custom Jerseys

A uniform that represents your team spirit. We design custom kits that not only look sharp on the field but also build unity and pride among players and supporters.

Collection of Cavaliers-themed merchandise including t-shirts in purple, yellow, gray, black, and white, with various prints, a gray sweatshirt, caps with 'Cavs' and 'Cavaliers' logos, a black coach jacket, and foam fingers in purple and yellow.

Merchandise & Fan Gear

Turn supporters into superfans. We create high-quality, on-trend merchandise that your fans actually want to wear—from hoodies and scarves to limited-edition collectibles.

Series of London Cavaliers basketball posters on a brick wall promoting a game against East Breakers with a person walking by.

Brand Promotion & Fan Engagement

Build hype, fill the stands, and create a buzz. From social media graphics to posters and digital content, we help teams create a strong online and offline presence to keep fans engaged.

Two basketball players wearing purple "London Cavaliers" jerseys with numbers 47 and 10, standing against a purple background.
Basketball player in purple jersey performing a layup during a game, wearing pink shoes, indoor court, spectators in background.
Close-up of a purple sports jersey featuring a "London Cavaliers" logo with a crown, hockey sticks, and a basketball icon.
Basketball action scene with player in purple uniform attempting a layup, guarded by players in red and white uniforms.
Person in a London Cavaliers basketball jersey sitting, holding a basketball, against a purple background.
Two basketball players in action on an indoor court, one wearing a purple uniform and the other in red, both competing for control of the ball.
Purple basketball jersey with 'London' text and crossed swords logo held by person with basketball.
Black and white photo of a soccer team posing on a field, with players standing in a line, wearing striped jerseys and shorts.

Why Branding Matters for Your Team

  • Grow Your Fanbase – A professional brand identity attracts new supporters and sponsors.

  • Reward Existing Fans – Merchandise and strong branding give fans a deeper connection to your team.

  • Increase Revenue – Branded kits and merch drive sales, helping fund your team’s future.

  • Unite Your Players – A well-designed identity builds team pride and motivation.

Get started now — — — >

Black and white photo of spectators sitting in bleachers watching a basketball game in a gymnasium.

Fan Review: The Most Important Step

We believe fans should be part of the process. After creating initial concepts, we invite fan feedback on logo designs, kit ideas, and merchandise concepts. This ensures that your identity resonates with the people who matter most—your supporters.

Get started now — — — >

Three individuals performing barbell squats in a gym, focusing on strength training with weights.

Perfect for:

  • Semi-pro and professional teams

  • Football / Rugby / Basketball / Ice Hockey

  • Martial arts clubs & academies

  • Esports teams

  • CrossFit & fitness communities

  • Local & amateur clubs

Let’s build something playful and powerful—

Get started now — — — >

What Our Clients Say

  • "Our Evil Escapes ident brief was ambitious yet WONKY exceeded expectations, elevating the TV show’s tone and style. They’re GOLD WALA’s go-to creative partner, and we can’t wait to work together again!"

    — Faraz @ GOLD WALA (Evil Escapes)

  • "They've captured our community-centric ethos and infused it with a playful energy that deeply resonates with our audience."

    — Max @ Dendroid

  • "Always our go to for branding updates and new projects. Mark 'gets it' and is a genuinely lovely guy"

    — Anah @ WORD Store

  • "Our logo and site design are spot on! Wonky nailed the balance between professionalism and capturing the essence of our gaming community."

    — Ben @ Player-1

Black and white image of a crowded stadium at night, with people holding up phones with lights on, and a person in foreground holding a striped scarf.

Get Your Team Ready for the Next Season

Let’s create a sports brand your fans will love.

Fill out the form below to get started.

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