Branding Insights
A blog of practical brand-building advice for creative entrepreneurs
Featured Posts
-
![Black and white photo of a shop window with a sign saying "OPEN."]()
What Is Brand Strategy and Why Is It Essential for Startups?
-
![A flock of sheep grazing and resting on grass in a field.]()
How to Create a Visual Identity That Stands Out in a Crowded Market
-
![Black and white photo of a spotted piggy bank leaning on coins.]()
How Much Does Branding Cost? A Breakdown for Startups
-
![Neon sign of two hands shaking, symbolizing agreement or partnership, in a dark environment.]()
How to Define Your Ideal Customer: A Guide for Creative Entrepreneurs
-
![Poster on a wall with text 'GOOD NEWS IS COMING' in black and white.]()
When Is It Time to Rebrand? 7 Signs Your Business Needs a Refresh
-
![Black and white photo of a person wearing sunglasses, holding hair, and a T-shirt with a skeleton hand peace sign graphic.]()
Brand Content That Connects: Creative Ways to Share Your Story and Grow Your Audience
Finding Your “Why”: How to Build a Brand That Customers Truly Care About
Struggling to connect with your customers? Discover how finding your brand’s “why” creates loyal fans and sets your business apart from the crowd.
5 Branding Myths That Are Holding Your Business Back
Branding is more than a logo—and skipping it could be costing you customers. We’re busting five common branding myths and sharing how to build a brand that stands out.
Brand Mission vs. Vision: What’s the Difference, and Why Do You Need Both?
Is your brand mission confused with your vision? Learn the difference, why you need both, and how they create a roadmap to success for your business.
What Is Brand Strategy and Why Is It Essential for Startups?
Discover how a strong brand strategy helps startups define their purpose, connect with audiences, and stand out in competitive markets. Build your foundation for long-term success.