GoldWala
Visual Identity | Stationary
4 minute read
GoldWala is an independent television production company. It prides itself on crafting content that resonates with audiences worldwide. Their team is a diverse collection of award-winning producers and creatives. They work with famous brands, broadcasters, and influencers. They make top-notch TV shows and videos in many genres.
We aimed to capture GoldWala's essence visually. To do this, we explored the symbolism of alchemy. We drew inspiration from its mystical allure and power to transform. The mission at GoldWala is to create TV gold. This research laid the groundwork for a design journey infused with elements of magic and creativity.
Our exploration of 'alchemy' based concepts led us down a path of experimentation, where we sought to distill the essence of GoldWala's philosophy into visual form. Through iterative design iterations, we honed in on three distinct concepts, each embodying elements of intrigue and sophistication.
We presented our initial concepts to GoldWala. We received feedback that resonated with elements from each concept. We used our client's input and melded these threads into a single vision. It captured the spirit of GoldWala's mission to "make TV gold".
Throughout the design process, our collaboration with GoldWala was marked by open communication and mutual respect. Their feedback was a compass and a catalyst. It guided our creativity and ensured we aligned with their vision and values.
Our efforts paid off. They yielded a striking logo with geometric lettering that exuded modernity and sophistication. A sunburst symbol complemented the typography. The symbol represented the brilliance of gold and the reach of broadcast media. The design embodied GoldWala's mission. A black and gold colour palette added a touch of elegance and prestige to the visual identity.
GoldWala embraced the design wholeheartedly. They saw its potential to elevate their brand and resonate with their audience. We swiftly implemented the logo across various touchpoints. These included gold-foil business cards that exuded a sense of luxury and refinement.
The journey of crafting GoldWala's identity showed the importance of collaboration and adaptability. It showed their key roles in the creative process. We embraced client feedback and remained open to experimentation. We distilled their vision into a visually compelling brand. It embodies the spirit of TV gold.
We have continued to work with GoldWala. We had the chance to shape the identities of many individual shows they have produced. This ongoing partnership shows the value of building strong client relationships. It shows the potential for future creative collaboration. Through our work with GoldWala, we've not only made a visual identity. We've also built a lasting partnership based on respect, creativity, and a shared love for making top-quality content.