Dendroid
Visual Identity | Apparel Prints | Marketing Content
3 minute read
Dendroid is an apparel brand dedicated to serving the unique needs of arborists and tree surgeons. They wanted to cultivate a robust and interconnected community around its clothing range.
We had various meetings at Dendroid HQ. Our goal was to understand customer profiles. We looked for their motivations, preferences, and goals. This research was key. It helped us create a brand that arboriculture fans would love.
We wanted to give Dendroid's logo a fresh look that would make it lively and easy to use in different situations. We updated the existing tree symbol by pairing it with bold typography to create a more dynamic visual. These new designs were specifically crafted to be versatile, suitable for application on clothing, products, and marketing materials. By incorporating these changes, we were able to capture the essence of Dendroid's playful and purposeful character in a more vibrant way.
Working closely with the client was key to our creative work. They provided guidance and inspiration. Their deep understanding of their customers was crucial. By actively seeking and responding to their feedback, we shaped the brand's identity. We ensured that each design decision matched the client's vision and values.
Dendroid is an apparel brand dedicated to serving the unique needs of arborists and tree surgeons. They wanted to cultivate a robust and interconnected community around its clothing range.
We had various meetings at Dendroid HQ. Our goal was to understand customer profiles. We looked for their motivations, preferences, and goals. This research was key. It helped us create a brand that arboriculture fans would love.
Dendroid's new tagline, "We Are Tree People," was a major hit. Both its team and outside audiences loved it. The tagline symbolizes Dendroid's bond with tree care fans.
The rebrand not only refreshed Dendroid's look but also deepened its connections with tree care specialists. It highlighted design's power to unite communities and strengthen brands in niche markets.
We Are Tree People!
